Social welfare poster

I wanted to create a poster to raise awareness of hunger. In the our western affluent society and among the upper class everywhere in the world, people tend to spend enormous amounts of money on hairdressing, personal trainer and exquisite food for their pets while thousands of their fellow citizens suffer of starvation.

The poster is very minimalistic, with just one image and it doesn't work without the text. I directed it to a rather educated audience. I wanted to make people think, not shock them with a gruesome image of an african child, which we all have in mind thinking of the topic.

It doesn't tell you exactly what to do, but it delivers some "food of thought". Here it is...